What kind of subjects and skill development courses are covered in the BBA curriculum at LPU? ?

hi, The BBA curriculum at Lovely Professional University (LPU) is designed to build strong foundations in management and business practices while enhancing employability skills. Core subjects include Principles of Management, Financial Accounting, Business Economics, Marketing Management, Human Resource Management, Business Law, Operations, and Organizational Behavior. Alongside, students study electives in areas like Digital Marketing, International Business, Retail, and Banking depending on specialization. Skill development courses focus on communication skills, critical thinking, IT applications, entrepreneurship, leadership, and personality development. Through workshops, simulations, case studies, and projects, LPU ensures students gain both academic knowledge and practical skills for real-world business challenges.