What are the specializations offered under the BBA course at LPU? ?

hi, Lovely Professional University (LPU) offers a wide range of specializations under its BBA program to suit diverse career goals. Students can choose areas like Finance, Marketing, Human Resource Management, Information Technology, International Business, Tourism and Hospitality, Banking and Insurance, and Retail Management. Some unique options like Logistics, Digital Marketing, and Family Business Management are also available. These specializations are designed to provide practical knowledge, industry exposure, and skill development aligned with current business trends. Through projects, internships, and case studies, LPU ensures that BBA students gain both theoretical and practical insights in their chosen specialization for better career opportunities.