What is the duration and structure of the BBA program at LPU? ?

The BBA program at Lovely Professional University (LPU) is typically a three-year undergraduate degree, divided into six semesters. Each semester covers a blend of core management subjects, specialization electives, skill development courses, and practical training. The curriculum includes areas like accounting, economics, business law, marketing, HR, operations, and entrepreneurship, along with industry-oriented projects and case studies. Students are also encouraged to take workshops, internships, and live projects to gain hands-on experience. LPU emphasizes holistic development by combining academics with soft skills, communication, and leadership training, preparing students for higher studies like MBA or direct entry into the corporate world.