Why i was surprised to see reports showing that some betting platforms are increasing user screen time dramatically. What are they doing differently compared to regular sportsbooks? ?

I came across a detailed article about Soft2Bet’s strategy in the US market, and they’re heavily focused on gamification and user interaction. The idea is to make the app experience engaging enough that people stay for entertainment, not only for betting itself: [url=https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/]Interesting perspective here[/url]