What is the curriculum structure of the BBA program at LPU? ?

The BBA program at Lovely Professional University features a robust, industry-aligned curriculum spread across six semesters. The initial year focuses on foundational subjects like Business Economics, Financial Accounting, and Communication Skills to build a strong academic base. As students progress, the middle semesters delve into core functional areas, including Marketing Management, Human Resources, and Business Analytics. The final year is highly customizable, allowing students to choose specializations such as Digital Marketing, Fintech, or Data Analytics. This structure seamlessly integrates theoretical knowledge with experiential learning through live projects, professional enhancement modules, and capstone assignments, ensuring graduates are globally competitive and industry-ready.