How important is coaching in managing a sales team? I’ve noticed that some managers focus a lot on numbers, while others spend more time coaching their team. I’m trying to figure out which approach actually works better in the long run. Is coaching really that important? ?

Coaching turned out to be way more important than I expected. It’s not just about telling people what to do — it’s about helping them improve how they think and approach deals. From my experience, focusing on sales coaching helped my team become more independent and confident over time. And that actually leads to better results, because people stop relying on constant direction and start solving problems themselves.

Sometimes it feels like there’s not enough time to coach everyone individually, especially when targets are tight.