Chayanika , 04 Apr 2018
The Bachelor of Business Administration (BBA) program at Lovely Professional University (LPU) is designed to develop strong managerial, entrepreneurial, and leadership skills among students. The curriculum blends theoretical knowledge with practical exposure through case studies, live projects, internships, and industry interactions. LPU offers various specializations in areas like Marketing, Finance, Human Resource Management, International Business, and Data Analytics, allowing students to align their studies with their career interests. The university also collaborates with leading corporate organizations to provide real-world insights and training. With experienced faculty, modern infrastructure, and strong placement support from top recruiters such as Amazon, Deloitte, and KPMG, LPU’s BBA program equips students with the business acumen and professional competence needed to succeed in the global corporate world.
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