What do small decisions affect the overall brand philosophy? ?

Absolutely. It is the small decisions that make up the true philosophy. You can talk a lot about values, but if you choose the easiest path in the details, it shows. I realized that packaging is not a trifle, but a message to the customer. So when I was considering alternatives, I turned my attention to https://www.biopouches.com/productsinfo.aspx?t=16&cid=37 . It wasn't a marketing ploy, but a logical extension of what I believe in. When all the small decisions are consistent with each other, the brand becomes cohesive and alive.