Tell me about Media management courses in India ?

Media Management courses in India are designed to prepare students for leadership and managerial roles in the media and entertainment industry by combining management principles with media-specific knowledge. These courses are offered at undergraduate, postgraduate, and diploma levels, such as BBA/B.A. in Media Management, MBA in Media Management, and PG diplomas, and cover areas like media planning, advertising and branding, digital and social media management, public relations, content strategy, media laws, and entertainment marketing. Media Management courses at Lovely Professional University (LPU) are designed to blend management education with the dynamic needs of the media and entertainment industry. Offered mainly at the postgraduate level (such as MBA in Media Management), these programs cover areas like media planning and buying, advertising and branding, digital and social media marketing, public relations, content management, media laws, and entertainment business. The curriculum emphasizes practical learning through case studies, live projects, internships, studio-based learning, industry interactions, and guest lectures by media professionals. With access to modern media labs, production studios, and strong industry exposure, LPU prepares students for careers in media agencies, digital platforms, broadcast organizations, PR firms, event management companies, and corporate communication roles.

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